No seed oils
Butter, olive oil, coconut — fats I would cook with at home. Never sunflower, rapeseed or vegetable oil because it is cheaper.
Coming soon
Everything I've learned about eating in a body like mine, turned into food you can actually buy. It doesn't exist yet — I'm making it, and I'd like you to help me decide what comes first.
This is not paleo. Cavewoman Club has nothing to do with eating like our ancestors, and I'm not going to tell you what people did or didn't eat ten thousand years ago.
The name comes from a doctor. When I was about twenty-one, a clinic told me I basically have the body of a cavewoman: I hold on to fat unusually well because of the way my body handles insulin, which would have made me excellent at surviving a famine and difficult at surviving a supermarket. That diagnosis explained my whole life. So the name is a diagnosis I was given, worn as a joke I'm now in on — not a diet philosophy. The full story is here.
Butter, olive oil, coconut — fats I would cook with at home. Never sunflower, rapeseed or vegetable oil because it is cheaper.
Not "reduced". None. Where something needs sweetening, stevia does the work — with a little erythritol only where texture genuinely needs it, which is mostly frozen things.
Real ingredients, named on the label, in words you already know. If I cannot explain why something is in there, it does not go in.
Low carb only works if the food actually satisfies you. Things made to be low in everything leave you hungry, and hungry is how every good intention dies.
Nothing goes out that I would not happily eat myself, on an ordinary Tuesday, with no sense of virtue about it.
Real numbers on the pack. No promises about what any of it will do for your body — that is not what food is for, and it is not a promise anyone can keep.
This is a genuine question, not a marketing one. I can only develop one thing at a time, so tell me what you'd actually buy — and if the thing you want isn't on my list, that's the most useful answer of all.